Apartment by night, office by day. That’s the concept behind a Scandinavian startup that’s helping city residents turn their homes into co-working spaces from 9 to 5. Calling itself Hoffice, the Stockholm-based project connects telecommuters into groups who then meet in a participant’s house or apartment to spend the working day together. By teaming up like this, freelancers get the looseness and freedom of homeworking but without the supposed productivity-sapping isolation that comes attached.
As each Hoffice session begins, everyone in the group shares what they plan to do with their day.
Home-based co-working spaces have been around for a while, of course. What makes Hoffice different is that it attempts to mold a co-working group into a shared enterprise, creating a specific, collectively observed structure to the workday designed to keep everyone focused. As each Hoffice session begins, everyone in the group shares what they plan to do with their day, also outlining what they think might get in the way of reaching that goal. The day is then split into 45-minute sessions, interspersed with short breaks taken together. Swedish journalist Agneta Lagercrantz outlines how it works, and makes it all sound a little cult-ish:
For 45 minutes at a time, we only hear the wall clock – tick-tock, tick-tock – and laptop key sounds. Or how someone suddenly gets up, and whispering disappears with the mobile phone. Then comes the alarm signal. It is time for the ten-minute break with stretching, meditation – or, why not, disco dancing?
Add the fact that during lunch breaks “the idea is to avoid too superficial subjects in order to build trust between the participants” and the concept starts to look a little groupthink-y. Still, none of Hoffice’s growing roster of participants has a gun to their backs, so it must work for them.
The concept has another layer of significance beyond its refashioning of freelance work: it’s being promoted as part of a Nordic-wide startup acceleration program run by think tank Demos Helsinki, whose purpose is dreaming up better ways of using urban space. Demos Helsinki itself frames Hoffice as an exploration of this issue, noting in a statement that “Stockholm is struggling with a severe housing shortage and its entrepreneurs are finding innovative ways around the problem.” ../…
More info and original published by CityLab